Baton Rouge-New Orleans Driving Change: CMOs on the Technological Frontlines of Legal Marketing
Wednesday, June 4 | 4 - 5 p.m. CT
Please join the Baton Rouge-New Orleans Local Group of the Legal Marketing Association for an engaging panel and networking happy hour with top marketing professionals from law firms across the state. Led by moderator Marsha Redmon, our panel of marketing and business development professionals will discuss emerging trends, new technologies, and strategies shaping the legal marketing landscape. Panelists will share their insights on managing teams and firm culture, effective collaboration, and client service as we continue to navigate the newest technological advances.
Topics:
- AI in marketing
- Data analytics
- Digital marketing tactics
Our Moderator:
Marsha Redmon
Founder, Marsha Redmon Communications
Moderator Marsha Redmon has a unique background as a former Big Law lawyer at Gibson Dunn & Crutcher, a TV news consumer and investigative on-air reporter, and an MBA-school communications professor. Marsha understands lawyers and law firms —and why it's hard to communicate complexity to colleagues, clients, and others. Her style is supportive and encouraging, and her advice is practical. Marsha's background gives her instant credibility in the legal community, and she works 95% of the time with lawyers, helping them communicate effectively with their colleagues, clients, prospects, and the media.
Our Speakers:
Heather Morse
Chief Business Development Officer, McGlinchey
Panelist Heather Morse has more than 20 years of experience in legal marketing and business development, and she is nationally respected for her innovative approaches to driving success at law firms of various sizes. Heather is responsible for overseeing the firm’s business development initiatives, including strategic planning, client development, firm branding and positioning, market analysis/research, and marketing communications. She leads a nationwide team of business development, public relations, events, and marketing communications professionals.
Kim Perret
Chief Marketing Officer, Jones Walker
Panelist Kim Perret leads all of Jones Walker's marketing and client development efforts, developing and leading strategic initiatives that strengthen client relationships and raise the firm’s profile as a provider of quality legal services. As a member of the executive management team, she works closely with leadership to develop the firm’s overall business development, client service, marketing communications, and marketing technology initiatives. Since joining the firm in 2012, Kim has built a strong marketing and business development team that has contributed to the firm’s consistent revenue growth. Active in the legal marketing industry, Kim has held several positions in LMA, including president of the organization in 2006.
Laura Sillars
Chief Marketing Officer, Adams & Reese
Panelist Laura Sillars leads all marketing, public relations, and business development initiatives and functions for all offices of the AmLaw 200 and NLJ 500 multidisciplinary law firm. She has enjoyed a more than 30-year career in marketing and communications with extensive experience conceiving, developing, and producing thought-leading content across multiple media platforms and business industries nationally and in the New Orleans area. Prior to her work in the legal profession, Laura served as producer of the Oprah Winfrey Show, as well as other top-rated programs, and the VP marketing manager for IBERIABANK.
Kristen Wilson
Chief Client Relations and Marketing Officer, Galloway Johnson Tompkins Burr & Smith
Panelist Kristen Wilson uses a strategic, intuitive, and innovative approach to creatively solve problems, proactively anticipate challenges, and leverage opportunities for growth through big-picture ideas and tactical solutions. Kristen has decades of experience in agency and corporate marketing, serving clients including Franciscan Missionaries of Our Lady Health System, Cox Communications, CC’s Coffee House, and Ruby Slipper. She is active in the Lafayette community, where she and her husband, Jason, raise their son and daughter.
Rachael Pass
Marketing Director, Laborde Earles
Panelist Rachael Pass is a dynamic marketing leader who loves blending psychology and behavioral economics to craft compelling legal marketing strategies. Rachael is passionate about understanding what truly motivates consumers and turning those insights into creative, results-driven campaigns. With experience in influencer marketing, content creation, and strategic communication, Rachael knows how to build connections that stick. Whether it’s boosting brand awareness or driving client engagement, she approaches every challenge with a mix of curiosity, creativity, and data-driven thinking.
Time:
4 p.m. Panel
5 p.m. Happy Hour
Happy hour will follow the panel.
Location:
Jones Walker
201 St. Charles Ave.
52 Floor
New Orleans, LA 70170
Cost:
LMA Members: $30
Prospective LMA Members: $50
Thank You to Our Sponsors!
Thank You to Our Host!
For questions or concerns about your event registration, please contact
lmasouthwest@legalmarketing.org