Austin: Coaching the Coach: Tips and Tricks to Help Attorneys Break Through Business Plateaus

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May 19, 2022 | 12:00 PM Central

Rainmakers aren’t built overnight. First, the individual brand must be developed. This happens pre-business plan and before establishing strategy, goals, and tactics. Key factors to consider include what your lawyer is selling and his/her unique selling proposition. Authenticity and distinctiveness are key! Barb Abulafia will present best practices marketers should use to guide and coach attorneys on individual brand development, and, ultimately, how to build a business plan to transform lawyers into rainmakers.

Body of Knowledge (BoK): Business of Law, Business Development


LMA Members: $20
Prospective LMA Members: $40
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the Zoom link.

About the Speaker:

Barb Abulafia leads Baker Botts’ partner coaching and lateral partner integration programs. She uses her 20 years of legal marketing experience to craft tailored strategic plans designed to get every attorney to the next level of their practice. She also uses her personal exuberance and willingness to resort to bribery to keep her attorneys motivated.

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