Recorded 5/13/2021

There was no roadmap to prepare us for the uncharted territory of COVID-19 last year.  As the legal community shifts back to in-person work, there is renewed focus on client service and how networking efforts will continue to adapt.  With a major emphasis on diversity, equity and inclusion, law firms and in-house counsel are focused on long term initiatives supporting the retention of diverse lawyers. What changes and adaptations from the past year will drive law firm marketing, business development, communications, and technology moving forward?

Join a virtual discussion with leading Bay Area in-house counsel as they share the effects of the global pandemic, collaborative diversity, equity and inclusion efforts, and how both have impacted their relationships with outside counsel. Hear directly from decision-makers about their hiring criteria, how they define “value,” and what makes for a successful long-term relationship with their outside counsel.  

Panelists:

Steve Chariyasatit, Senior Director and Deputy General Counsel, Instacart

Marcus Hintze, Director, Business & Legal Affairs, Roku, Inc.

Nancy Krystal, Associate General Counsel, Jelly Belly Candy Company

Katie Nolan-Stevaux, Assistant General Counsel, Litigation, Genentech

Moderator:

Janice Brown, Principal, Meyers Nave

This is a unique opportunity for legal marketers to invite attorneys from their respective firms. The audience will hear firsthand what in-house counsel value, what drives their legal spend decisions, and dealbreakers that may cost you the relationship.

Cost:LMA Members - Complimentary!
Non-LMA Members - $15

Thank you to the LMA West Region 2021 Ambassadors:

For questions or concerns about your event registration, please contact lmawest@legalmarketing.org