Domain: Communications

Gone are the days of random acts of content. Successful publishing initiatives require planning and follow-through. Adrian Lurssen will provide strategic insights, case study examples and action items you can implement right away. Learn how to incorporate metrics into your thought leadership programs so you are not simply increasing the reach of your brand visibility, but are also surfacing and acting upon the opportunities that lead to business growth.

Topics include:

• How to find BD opportunities in the engagement with your work
• What really matters when talking about content metrics
• How to fine-tune your ongoing writing based on analytics
• How content marketing supports BD, not just branding
• Types of data and the opportunities they represent

Presenter(s):
Adrian Lurssen, Co-founder and Vice President of Strategic Development, JD Supra

Member Price: $59
Prospective Member Price: $79