Domain:  Business Development, Business of Law

Putting Your Market Data to Work is a case study of how to leverage market rate data to gain a full understanding of your firm's competitive landscape. This case study is an overview of the importance of identifying your firm’s competitive landscape and to put market data to work as a part of an annual rate setting process, RFP submissions, and developing pricing strategies, no matter the size of your firm.
 
Topics Include:

• Describe the importance of identifying your firm’s competitive landscape.
• Discuss how to leverage market data to drive your pricing decision & strategies.

Presenter(s):
Aaron Boersma, Butler Snow
Chad Johnson, Waller Lansden Dortch & Davis

Member Price: $59
Prospective Member Price: $79