Recorded 1/13/2022

A strong brand can provide an integrated culture across practices, geographies and even legacy firms. But building a successful and lasting brand takes considerable time and resources. Asking lawyers to change their mindset and talk about ideas they don’t understand can make for uncomfortable situations. The payoff, however, is a shared identity and platform that can fuel growth. In this session, Lisa Simon will share the basics of building a strong brand and changing the way a law firm can identify with that brand. If done effectively, a strong brand can help a firm further develop its go-to-market strategy and bring cultures together.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Price:
Members: Complimentary
Prospective Members: $25