Small Firms - What to Expect When Rebranding and/or Launching a New Website

Recorded Thursday, October 10, 2024

In today's evolving digital age, the importance of an effective law firm brand and website cannot be overstated. Making the strategic decision to rebrand and launch a new website can be a game-changer, breathing new life into a law firm's identity and enabling it to stand out in a highly competitive marketplace. However, for “small” law firms, the thought of embarking on a rebrand and the design and development of a new website can feel overwhelming or even impossible.

During this virtual presentation, Lynn Foley, CEO at fSquared Marketing and Sara Pierson, Director of Marketing and Business Development at Fraser Stryker PC LLO, will dive into the who, what, when, and why of small firm rebranding and new website launches, including:

• Reasons why a small firm might want to consider rebranding and building a new website 
• How to define clear goals and strategy for your branding and website projects 
• The steps involved in a rebrand and website redesign 
• Project budgeting and allocation/involvement of small firm departments and resources 
• Post-launch and ongoing brand management 

Key Takeaways: 

•  Signs and triggers it’s time for a rebrand 
• Tips on conducting a brand audit 
• Getting buy-in for your project 
• Choosing the right agency for the project 
• Understanding the design & development process 
• Tips on developing a content strategy for your website 
• Pitfalls/challenges that can happen throughout the project

LMA Body of Knowledge:Technology Management, & Marketing Management & Leadership

Speakers:

Lynn Fitzpatrick Foley
CEO and Co-Founder of fSquared Marketing


Lynn Fitzpatrick Foley is the CEO and Co-Founder of fSquared Marketing, a legal marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning and brand visibility for law firms. She is a client relationship management and marketing veteran known for her practical and pragmatic approach to planning and implementation. Having worked with law firms for eighteen years, Lynn collaborates with in-house legal marketers on standalone marketing and branding projects, acts as CMO to law firms without internal marketing resources, and coaches individual lawyers focusing on business development and personal branding. Since starting fSquared Marketing, she has worked with numerous International, Regional and Boutique law firms, and their lawyers, to achieve their strategic goals while offering practical, measurable and proven solutions to challenges that face her clients.


Sara Pierson
Director of Marketing and Business Development, Fraser Stryker PC LLO

Sara Pierson is the Director of Marketing and Business Development at Fraser Stryker PC LLO, a full-service law firm based in Omaha, NE. A forward-thinking professional, Sara leads the firm’s marketing and business development department with a commitment to delivering strategic, thoughtful initiatives that drive results and elevate firm objectives. With a strong foundation in the legal industry, she is passionate about the professional development of others, a passion that inspired her to volunteer as a member of the Board of Directors for the LMA Midwest Region.

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $20