Sponsored by: Business to Consumer SIG
Domain: Communications
BoK Competencies: Measure Message Effectiveness & Digital Marketing

Are you struggling to measure the effectiveness of your marketing campaigns? Unsure which channels are driving the most conversions? Join us at our upcoming session as we delve into the world of UTM tracking and unleash its potential to revolutionize your marketing insights. Gain practical insights on how to create effective UTM parameters, analyze the results, and extract valuable data to refine your campaigns. 

Learning Outcomes:

• Identify tactics to collect data from advertising
• Discuss opportunities to improve process and procedure  
• Discuss questions attendees have about tracking data 
• Identify tools for follow up and remarketing

Presenters: