The Intensive focuses on TANGIBLE, ACTIONABLE things a marketer can do, use, or impact related to DEI. Each week of the 4-week series will focus on a different topic area: Rankings, Certifications and Client Reporting; Communications; Business Development; and Events. Each session will provide an essential skill offering on that topic that is directly followed by an advanced skill perspective on the same topic. Participants can attend one or both skill level offerings by topic or attend the entire series.

A significant aspect of a firm’s overall DEI strategy is communication. Often marketers are tasked to communicate how their firms approach DEI through programs, policies and procedures and progress the firm has made (or not made) in its DEI efforts. How and what a firm communicates regarding its DEI journey, both internally and externally, often makes a critical difference in the ability to garner support and cohesion internally as well as bridge relationships to current and potential clients externally.