Domains: Business Development, Marketing Management and Leadership

Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development machines.

Topics include:

• The impact that leveraging the full power of a firm’s updated and real-time network can have on revenue
• How three firms have adopted the platform, implemented it globally and achieved lawyer buy-in and usage
• The ROI for each firm since inception
• The impact on all firms, from solo marketers supporting a few dozen lawyers to firms with global presence in dozens of offices, as well as niche practices focused on subjects, industries or geographies

Presenter(s):
Nathan Darling, Chief Business Development and Marketing Officer, Beveridge & Diamond, P.C.
Ryan Emge, Senior Manager, Social Media, White & Case LLP
Samantha McKenna, Head of Enterprise Sales, NYC, LinkedIn
Ann Meyer, Director of Marketing Operations, Littler Mendelson P.C.

Member Price: $59
Prospective Member Price: $79