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Law Firm M&A: The Marketer’s Metrics Playbook

Law Firm M&A: The Marketer’s Metrics Playbook

This episode of the LMA Podcast focuses on mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. They also highlighted the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business in these transactions.