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How to Use GA4 to Power Marketing Decisions in 2024: Part 2

How to Use GA4 to Power Marketing Decisions in 2024: Part 2

While Google Analytics 4 (GA4) collects a wealth of data, it’s important that legal marketers know how to filter spam and irrelevant traffic to get a better picture of user behavior and campaign effectiveness. In the second part of this series, learn how to use GA4 to get the information you need to enhance marketing campaign effectiveness and boost return on investment.