Domain: Communications

A marketing campaign is a collection of activities (email, social media, events, videos) aimed at a specific audience and centered around a specific message.

Without direction, a marketing activity’s message becomes less focused and effective. A campaign approach lets the firm focus their attention more narrowly and track their results more precisely.

This session will show how to build a successful campaign-driven marketing strategy and generate better ROI from your marketing efforts.

Topics include:

• What campaign driven marketing is
• How to craft a single campaign using targeted content
• What channels you should consider to reach your target audience
• How to measure the engagement and success of your marketing campaign
• How marketing campaigns can help you generate meaningful business results

Presenter(s):
Guy Alvarez, Chief Executive Officer, Good2bSocial
Jay Plum, Director of Communications, Bracewell LLP

Member Price: $59
Prospective Member Price: $79