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Beyond Borders - Business Development Blueprint: Taking Your BD Skillset to the Next Level


Business Development Blueprint: Taking Your BD Skillset to the Next Level
Presented by the Canada and Europe Regions

Tuesday, December 3 | 10:00 a.m. - 11:00 a.m. CT

LMA Body of Knowledge Domain: Business Development
Competency: Business Development Planning and Coaching/Training

Join LMA’s Canada and Europe regions on Tuesday, December 3 for an insightful webinar on taking your business development skills to the next level. We will explore how to create a strategy and associated plan that can propel you and your firm to new levels of growth and profitability.

Effective business development requires a combination of strategy, planning and execution.  You’ll learn the techniques to take ownership of your self-development, so you can transform your business.

Learning Outcomes:
  • Understand your value proposition by recognizing the unique skills and insights you bring to the table.
  • Build trust with your stakeholders by finding common ground and showcasing your expertise through thoughtful insights and effective solutions.
  • Define clear objectives through establishing specific, measurable goals that align with your firm’s vision and mission.
  • Establish a comprehensive plan where you define specific initiatives, campaigns and go-to-market strategies.
  • Identify how to measure success by implementing key performance indicators (KPIs) to monitor progress, determine ROI and ensure progress toward strategic goals.
  • Encourage accountability through coaching to establish a system where lawyers regularly report on their progress towards goals.

Presenters:
Jon Brewer, LMA Europe President
Elisabeth Houtman, Head of Marketing, Houthoff
Oliviana Mingarelli, Global Head of Marketing and Business Development, Fasken
Katherine Hutchinson, Senior Manager, International Business Development, Bennett Jones LLP (moderator)


Cost:
Members: Complimentary
Prospective Members: $59

For questions or concerns about your event registration, please contact education@legalmarketing.org

Learn more about or register for the full series