While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chiefallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.