The conference features 9 educational sessions; 2 general sessions and the keynote address that are relevant for legal marketing and business development professionals from all firm sizes, level of seniority, and job function. All Bodies of Knowledge are covered and also include personal development and wellness.
Programs Available for Viewing:
- Keynote: Greatness Grows in the Shadows
- Breakout #1A: Public Relations Role as a Revenue Generator Post 2020: Integrating Public Relations into Your Firm’s Business Development Strategy
- Breakout #1B: All Sizzle...No Fizzle: How to Deliver Presentations That Stand Out
- Special Session from fSquared Marketing: Everything You Wanted to Know About Websites, Accessibility, and SEO … BUT Were Afraid to Ask
- Breakout #2A: Digging Deeper: Client-Centric Growth Through Focused Efforts on Relationships, Opportunities and Commitment
- Breakout #2B: The Power of Podcasting: How a Podcast Can Play an Important Role in Your Integrated Marketing Strategy
- Jennifer Simpson Carr, Mary Pendarvis and Laura Briggs
- A New A.G.E. in Legal Marketing: Strategic Practice Group Planning (Spotlight Lunch Session)
- Michelle Murray and Deborah Farone
- General Session: Master Your Morning Routine: A Workshop to Help Prevent Burnout, Supercharge Productivity, and Boost Mental Health
- Breakout #3A: Where Do I Start? Managing Strategic Business Development Projects From Start to Finish
- Katie Flores and Jordan Fowler
- Breakout #3B: Digital Marketing in a Nutshell: An Intensive Workshop on Everything Digital Marketing for Law Firms
- Breakout #4A: Knowledge Extraction Role Playing: How to Get the Information You Need From Even the Most Difficult Attorneys
- Michelle Calcote King and Amanda Schneider
- Breakout #4B: Adapting to an Evolving Business Development Landscape Through Virtual Engagement
- Amanda Schneider, Jonathan Fitzgarrald and Christine Clapp