The "B" Word: Living the Brand

The "B" Word: Living the Brand

Domain: Communications

Branding doesn’t have to be a bad word and it doesn’t have to break the bank. Done right, and with the proper buy-in, branding (or rebranding) can differentiate your firm and make you stand out from the competition. It’s a strategy for calculated growth and sustained business success, not an exercise in drawing pretty pictures (although great design is important).

Drawing upon more than a decade of experience as a brand strategist and interviews with hundreds of lawyers and key stakeholders, Morgan provides a fun and informative look at the essentials of developing a brand strategy in a professional environment.

Topics include:

  • How to build brand equity for your firm and manage the process internally
  • The importance of process and consistency in product and service delivery
  • How to ignite key stakeholders to “live” and deliver the brand
  • And why most brand equity campaigns fail and strategies to overcome these obstacles 

Morgan MacLeod, Ringmaster, Cubicle Fugitive

Member Price: $59
Prospective Member Price: $79