Recorded November 22, 2022
Lawyers get their best work through their reputation, through referrals and through word-of-mouth recommendations. The internet—and tools like blogging—don't change that. Join LMA Southwest's Austin Local Group as Colin O'Keefe, Director of Product at Lexblog, shares what the most successful law bloggers do, and how to empower your lawyers to do the same.
Key Takeaways includes:
- Writing to the medium—how writing for a blog is different than traditional legal writing
- Being proactive—finding interesting things to write about and why that's important
- Thinking strategically—deliberately forming relationships that can lead to work
Body of Knowledge (BoK): Business of Law, Business Development
Cost:
LMA Members: $20
Prospective LMA Members: $40
About the Speaker:
Colin O'Keefe is Director of Product at LexBlog, the industry leader in law blogs and digital publishing software for law firms. Drawing on more than a decade working with lawyers in crafting content that resonates and brings in work—with two stints split around manning social media for the Seattle Mariners—he works today in shaping LexBlog's product suite and continues to counsel firms on blogging best practices.
For questions or concerns, please contact lmasouthwest@legalmarketing.org.