Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Based on the Pareto Principle, many firms are adapting ABC analysis to segment their clients. Marc Gericó (Gericó Associates Legal Marketing, SL) weighs in on how this new method can be applied to your firm’s clients and how it can help prioritize services to your clients accordingly.