Recorded March 14, 2023
What Do You Do After Directory and Award Submission? Leveraging Insights Learned to Unleash Marketing Potential, Supercharge Business Development Efforts
We are all familiar with the process of completing and submitting rankings applications and nominations to the various legal industry publications. And, we can all agree it can be a labor-intensive and time-consuming process. But, the insights shared (or painfully extracted as the case may be) provide a look into attorney and practice activity that can be used for so much more than just a nomination or directory submission.
Our all-star panel will delve into issues including:
- Why awards “season” and data collection should be year-round.
- Integration of activity into bio updates and RFP responses.
- The importance of creating “follow-up” notes and acting on them post collection.
- How data from a spreadsheet or a Word doc can flow into firm martech offerings.
- How to stop stressing and learn to love (or at least better tolerate) the data collection process.
Attendees will walk away with a better understanding of the awards process and players and with a notepad full of ideation on how to translate award and directory data into action plans that improve marketing efforts and feed into business development and revenue-generation goals.
LMA Body of Knowledge: Business Development
Our Moderator:
Marsha Redmon Esq.
Founder and CEO
LexSource
A former practicing lawyer and television news reporter, Marsha is the founder and CEO of LexSource, the creator of LexTrack legal directories and awards management software. LexSource is a woman-owned legal tech business. Find out more here. Marsha practiced law at Gibson Dunn & Crutcher and worked as a consumer and investigative reporter in local television markets from Florida to California. Some of you may also know Marsha from her communications training work with elite law firms and lawyers, doing presentation and public speaking skills workshops, media training and pitch coaching for the last 20+ years.
Speakers:
Lauren Hughes
Senior Global Rankings Manager
Vinson & Elkins
As Senior Global Rankings Manager at Vinson & Elkins, Lauren oversees the firm’s strategy for success in Chambers, Legal 500 and other leading directories and project manages the submissions process.
Lauren’s career in legal rankings started in 2009 as a London-based researcher for The Legal 500, where she was tasked with researching, ranking and writing about law firms in various jurisdictions across the world. She developed a particular interest in the US market and rose through the ranks to become The Legal 500 US editor in 2013. In 2015, Lauren relocated to New York and began working on the law firm side, drawing on her unique perspective as a former directory researcher and editor.
Lauren is passionate about devising strategies to help lawyers achieve their ranking goals. She also enjoys training and mentoring others in the field and has participated in numerous industry panels on the topic of legal rankings.
James Haggerty
Head of USA Research
Chambers and Partners
James is Head of USA Research at Chambers and Partners where he helms the USA project, leading Chambers’ efforts to research and rank the best law firms in America. James is responsible for running the entire Chambers USA research operation from London. Working with a senior team of expert Research Managers and Principal Research Specialists, James oversees Chambers’ world-class research team, drives the development of research methodology, and ensures the quality of Chambers legal rankings.
George White
Manager of Awards & Rankings
Dentons US LLP
George White is the Manager of Awards and Rankings at Dentons US LLP where he is responsible for overseeing the directory submission process, writing US award nominations, and managing the key relations with legal publications and business trades. He has over a decade of experience in awards and rankings and has lead teams at a number of large firms. Prior to entering legal marketing George was a journalist at The Deal.
Cost:
LMA Members: $15
Prospective LMA Members: $30