Marketing and Business Developments Role is Associate Engagement and Diversity

Join us for a lively discussion and demonstration on how to engage associates in marketing and business development. In addition, we will highlight how the collection of their availability for client work dramatically impacts firm profitability.

We will discuss strategies to increase firm revenue by controlling associate availability and utilization.  We’ll talk about ways to maintain candidate pool diversity requirements as specified by the Mansfield rule.  And, we’ll cover identifying opportunities to drive equitable work distribution by making attractive work available to all associates.