LMASE DEI 4-Week Essential/Advanced Intensive: The Next Level DEI For Legal Marketers
Recorded April 27, 2022
Join the Southeast Region for a series that explores the intersection between legal marketing and law firm diversity, equity, and inclusion initiatives.
The Intensive focuses on TANGIBLE, ACTIONABLE things a marketer can do, use, or impact related to DEI. Each week of the 4-week series will focus on a different topic area: Rankings, Certifications and Client Reporting; Communications; Business Development; and Events. Each session will provide an essential skill offering on that topic that is directly followed by an advanced skill perspective on the same topic. Participants can attend one or both skill level offerings by topic or attend the entire series.
Events
Incorporating your DEI values into event planning applies any time you bring people together to learn, network, or collaborate. Every aspect of an event can support a feeling of inclusion. Legal marketers responsible for event management must be thoughtful to ensure events are inclusive.
Essential (Hour 1): Inclusive Event Planning for Marketers
Ensure that inclusion is weaved throughout all aspects of event planning. This program will explore how event managers can ensure inclusive events through date selection, venue selection, menu selection, speaker selection, event promotion and accessibility.
Advanced (Hour 2): Building and Executing Events that Foster DEILearn how to create a comprehensive DEI plan for events.
Panelists:
Terra S. Davis, Client Diversity and Inclusion Manager, Norton Rose Fulbright US LLP
Melissa Goodman, CMP, Senior Event Specialist, Latham & Watkins
Pamela Lashbrook, CMP, Marketing Events Design Strategist, Faegre Drinker
Heather Stripling, Events Manager, Baker Donelson, Birmingham
Sophia Talbot, Manager, National Events, Cozen O'Connor
Tamika Walters, Chief Diversity and Inclusion Officer, Burr Forman
Cost:
$30 for LMA Members
$50 for Prospective Members
$0 if you registered for the series