Sponsored by: Competitive Intelligence and Marketing Technology SIG
Domains: Business Development and Business of Law
BoK Competencies: Business Development Coaching/Training, Competitive & Business Intelligence
Excel is a powerful analytical tool everyone has on hand. This webinar offers three case studies using sample firm data, demonstrating the use of Excel to manipulate and provide intelligence for business decisions and business development and marketing opportunities. We’ll also share some hidden excel tips and tricks.
Learning Outcomes:
- Prepare your data for analysis (e.g., sorting, validation)
- Transform information into insights using common data analysis tools in Excel (e.g., pivot tables)
- Discuss how BD, Marketing, and CI teams use Excel to drive business decisions
Presenters:
Nan Arian, Senior Competitive & Market Intelligence Analyst, BakerHostetler
Christen Bain, Assistant Director of Marketing, Davis Brown Law
Shane Sokol, Competitive Intelligence Analyst, Pillsbury Winthrop Shaw Pittman LLP
Price: Complimentary for Members