Sponsored by: Marketing Technology SIG
Domains: Marketing Management and Leadership & Technology Management
BoK Competencies: Analytics and SEO, Marketing Planning and Department Management and Motivation 

Marketing Technology and Operations are coming to the forefront in a lot of legal marketing departments today. But what does that mean exactly? Join Jessica Cox and Jason Kennedy from Calibrate as they speak to trends across people, processes and technology in the Marketing Technology/Operations sphere. Jessica and Jason will review topics such as hiring trends, technology of today and the business needs of tomorrow. A must-attend for anyone in the legal marketing tech/ops discipline.

Learning Outcomes:

• Understand current hiring trends and what firms are looking for in marketing tech/ops personnel  
• See the current marketing technology landscape, including nascent data operations processes and tech
• Learn about trends that will impact legal marketing as a whole in the coming years

Presenters:
Jason Kennedy, Operational Excellence Consultant, Calibrate
Jessica Cox, Senior Executive Search Associate, Calibrate