Domain: Marketing Management and Leadership
This session will provide both evidence-based research from KHS People and insights and commentary from three CMOs to better arm marketing and business development team leaders on their team retention strategies for 2024. Topics addressed will include anticipated tenure, title and salary perceptions, offer formulation, net promotor scores, and expectations and opportunities for growth.
Learning Outcomes:
- Define key elements that directly impact retention
- Identify how these key elements play into the legal marketing talent market in 2024
- Discuss examples so team leaders can incorporate these retention strategies into their day-to-day management framework
Presenters:
Kate Harry Shipham, Principal, KHS People LLC
Christie Cáceres, Chief Business Development and Marketing Officer, Sheppard Mullin Richter & Hampton LLP
Deborah Ruffins, Chief Marketing Officer, Perkins Coie LLP
Koree Khongphand-Buckman, Chief Marketing and Business Development Officer, Foley & Lardner LLP
Price: Member Price: $79
Prospective Member Price: $99