The following content is presented by the LMA West Region.

Domains: Marketing Management and Leadership, Technology Management

How do marketing teams truly innovate in the legal business environment? How can they differentiate from and challenge the competition when the risk of being unique can have adverse consequences? How do they not just launch, but maintain, extend and successfully leverage innovative marketing technology over time? How do they get buy-in and achieve consensus from internal stakeholders that often have independent objectives and opinions? How do they keep these projects on track and on budget?

This engaging panel will present a framework, packed with tried-and-true strategies, guidelines and anecdotes, to prepare your marketing team as you embark on your next technology project. We will provide brief case studies with actionable insights and takeaways on how projects can be presented internally to gain consensus, how to keep these projects on track, and how to ensure your technology platforms continue to deliver the results your team needs to ensure business growth and progress.

The conversation will include methods that have worked, attempts that have failed, and what we can learn from the fast, iterative, continuous improvement of marketing systems and software to ensure that your websites, proposal generators and digital marketing experiences stay on the cutting edge and deliver maximum value to your firm.

Presenters:
Jaron Rubensrein, President, RubyLaw
Jennifer Reynolds Larivee, Director of Marketing, Akin Gump Strauss Hauer & Feld LLP
Terra Liddell, Chief Marketing Officer, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Amanda N. Loesch, Chief Marketing Officer, PORZIO, BROMBERG & NEWMAN, P.C.
Kathleen Von Treskow, Director of Marketing Communications, Winston & Strawn LLP

Member Price: $0
Prospective Member Price: $59