Domains: Client Services, Marketing Management and Leadership
In this session, three legal marketing leaders will discuss how they lead and “sell” client feedback programs in their firms. They will share case studies on how client feedback gathering can turn into revenue-generating opportunities and give tips on starting or expanding client listening efforts regardless of the size of your firm. Built upon years of experience working in international and domestic markets, their unique perspectives have allowed them to amplify the voices of clients and make a bottom-line impact within their firms.
Learning Outcomes:
- Identify and leverage opportunities for client feedback
- Explain how to distill client conversations in a way that can help firms take corrective action when needed and capitalize on business development opportunities when they arise
- Discuss how to communicate the value of feedback to attorneys and overcome hesitation
Presenters:
Kate White, Client Relationship Program Director, Orrick, Herrington & Sutcliffe LLP
Hans Chang, Director of Business Development and Marketing, McMillan LLP
Debra Filippin, Head of Marketing & Business Development, Asia Pacific, HFW
Price: Member Price: $79
Prospective Member Price: $99