Sponsored by: Plaintiff Firm SIG
Domain: Technology Management
BoK Competency: Analytics and SEO
This webinar will go over fundamentals of Google analytics including metrics and where to find them and how to utilize some of the top-level data to make informed marketing decisions. This webinar is intended for beginners with limited use or knowledge of the Google Analytics interface who are looking to do more hands on data analysis than relying on their SEO vendors to analyze and contextualize the data.
Learning Outcomes:
- Google Analytics Fundamentals
- Identify important metrics
- Analyze top-level data and how to set up dashboards and reports
Presenters:
Danelsy Medrano, Director of Marketing, Feldman Shepherd
Kamila Philip, President, Law Firm Marketing Canada
Price: Complimentary for Members