Domain:  Marketing Management and Leadership

While the legal industry as a whole seems to have recovered nicely since the Great Recession of 2008, if you dig deeper into the numbers, there is an obvious tale of haves and have nots in this rebound. Why have some firms consistently delivered higher revenue per lawyer year over year while others have fought to remain even or have gone backwards, even with year-over-year rate increases? This session will highlight three successful firms and the strategies they employ and metrics they emphasize to deliver consistent results year over year.

You will learn:

• Techniques these firms use to drive revenue per lawyer (RPL) growth
• The strategies, methods, and approaches that differentiate these firms from others
• The role these leaders play in driving strategies that work and how they create buy-in with internal stakeholders to execute their firms’ strategies
• Advice and tips these trailblazers would offer to their LMA peers who are looking to do the same within their firms

Presenter(s): 
Kevin Iredell, Chief Marketing Officer, Lowenstein Sandler
Geoffrey R. Goldberg, Client Development Director, Ropes & Gray LLP
Amy Fowler, Chief Marketing Officer, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Moderator: Mary K Young, Partner, Zeughauser Group

Member Price: $59
Prospective Member Price: $79

 This session includes video, audio and synced presentations for an enhanced virtual learning experience.