Sponsored by: Social & Digital Media SIG
Domain: Communications
BoK Competency: Interactive & Digitial Marketing
It’s a new decade and law firm/attorney engagement is continuing to rise on social media. But what about Instagram, one of the most popular social media applications? Join the LMA Social & Digital Media SIG on Thursday, February 20 when we will hear from three legal marketing professionals currently managing Instagram accounts for their firms. From recruiting to client/community engagement and effective campaigns that drive business, we’ll dive deep into the platform and learn more about how these three firms, ranging from 17 attorneys to over 2000, are finding success in uncharted (for now…) legal marketing territory.
Learning Outcomes:
- Identify how law firms are finding success on Instagram and how to determine if your firm is ready to take the plunge.
- Discuss how to effectively use the platform and maintain brand consistency with content creation and visuals.
- Share best practices for the platform, including ways to elevate participation to make the most of the work.
Presenters:
Emily Brooks, Marketing Specialist, Fenwick & West LLP
Andrew Farmer, Global Recruiting Communications Manager, White & Case LLP
Allison Frazier, Communications Director, Sodoma Law
Price: Complimentary for Members