The LMA Social & Digital Media SIG is excited to present our annual 15-Day Social Media Challenge with a spooky Halloween in summer theme! This year's challenge is designed to enhance your social media marketing skills and knowledge through weekly articles and Zoom roundtables specifically tailored for advanced legal marketers.
This year, we’re exploring everything from cutting-edge AI tools and video production techniques to thought leadership strategies and securing leadership buy-in for social media campaigns. On our signature "FriYAY" sessions, participants will both hear from guest speakers and participate in roundtable discussions. On “Wild Card Wednesdays,” we’ll share a relevant article about social media in the news.
The Challenge runs from June 15-30, 2025, with a kickoff session on Friday, June 13th.
Learning Outcomes:
- Learn about cutting-edge technologies and techniques, including AI tools and video production, to create engaging legal marketing content that differentiates your firm.
- Develop effective thought leadership strategies and performance metrics that generate demand while aligning with firm business objectives and professional standards.
- Gain skills to secure leadership buy-in through data-driven proposals that demonstrate social media's ROI.
Zoom Discussion Schedule
- June 13, 1:00-2:00 p.m. CT – Program Kickoff
- June 20, 1:00-2:00 p.m. CT – AI Magic & Video Sorcery
- June 27, 1:00-2:00 p.m. CT – Thought Leadership & Stakeholder Enchantment
Weekly Syllabus Focus Areas and Tasks
Session 1 (June 13): 15-Day Challenge Kickoff
- Session Focus: Announcing our “Halloween in Summer”, aka “Summerween” theme: social media marketing doesn’t have to be scary! Get acquainted with the program structure, syllabus, and fellow participants while discussing the latest social media trends haunting the legal industry.
- Highlights: Build connections with peers and establish a collaborative learning environment to maximize your challenge experience.
Session 2 (June 20): AI Magic & Video Sorcery
- Session Focus: Discover supernatural powers of AI tools designed for legal marketing and uncover spellbinding best practices for video content creation.
- Highlights: Participate in bewitching breakout rooms for expert sessions on AI integration with Sumathi Pundit (Kaitongo) and video production techniques with Kate Gold (Lowenstein Sandler).
Session 3 (June 27): Thought Leadership & Stakeholder Enchantment
- Session Focus: Master the art of conjuring captivating thought leadership content and securing leadership buy-in for social media initiatives.
- Highlights: Learn from Wayne Pollock (Copo Strategies) on creating demand-generating content and Roy Sexton (Vedder Price) on persuading firm leadership with data-driven approaches.
Zoom Discussion Moderators
LMA Social & Digital Media SIG Co-Chairs
- Julie Fisher, CEO & Founder, Fisher Marketing
- Kate Gold, Senior Brand Manager, Lowenstein Sandler LLP
- Q Miceli, Director of Marketing Communications, Clarkson Law Firm P.C.
Additional Moderators
- AI tools - Sumathi Pundit, Founder & CEO, Kaitongo
- Thought leadership - Wayne Pollock, Founder, Copo Strategies/Law Firm Editorial Service
- Firm leadership - Roy Sexton, CMO, Vedder Price