LMA 21-Day Social Media Challenge

The LMA Social & Digital Media SIG is pleased to announce its third year of our 21 Day Social Media Challenge.  This year, elevate your social media skills with a challenge designed specifically for legal marketers at all levels of experience.  Unpack the elements of a successful social media framework, from policy formulation to sophisticated analytics for organic posts and paid ads, all tailored to enhance your law firm’s branding and marketing objectives.  This challenge is a combination of weekly meetings and practical tasks aimed at boosting your expertise in managing a comprehensive social media strategy.

The Challenge begins on May 31, 2024, and ends on June 30 (i.e., World Social Media Day). Every week, Challengers will follow a curated syllabus of weekly tasks including resources related to each week's assignment.

Each Friday (“FriYAY”) participants will engage in a focused session where they will discuss the focus and task assigned for the week. We'll also be bringing back the “Wild Card Wednesday” discussions we started last year to explore breaking news topics in social media each week (excluding Juneteenth when we will bring it to you a day early).

Learning Outcomes: 

  • Expert Guidance: Each session is led by social media experts specializing in legal marketing, ensuring you receive high-quality, relevant advice.
  • Practical Experience: Apply what you learn immediately with weekly tasks that build on each session’s topics, solidifying your skills in real-world scenarios.
  • Professional Networking: Collaborate and network with other legal marketers who are focused on enhancing their firm’s digital marketing strategies.
  • Comprehensive Learning: Cover the full spectrum of social media marketing, from policy to analytics, giving you a rounded understanding of all critical aspects.
     

Zoom Discussion Schedule

  • May 31, 1:00-1:30 p.m. CT – Program Kickoff
  • June 7, 1:00-1:45 p.m. CT – Week One Recap
  • June 14, 1:00-1:45 p.m. CT – Week Two Recap
  • June 21, 1:00-1:45 p.m. CT – Week Three Recap
  • June 28, 1:00-1:45 p.m. CT – Week Four Recap and Program Wrap-up
     

Weekly Syllabus Focus Areas and Tasks

Week 1 (Week of June 3rd): Crafting Robust Social Media Policies

  • Session Focus: Learn to create clear, effective social media guidelines that safeguard your brand and establish a strong professional tone across platforms.
  • Task: Develop the framework for a draft policy or review your current one to confirm that it reflects your firm’s values and compliance needs.

Week 2 (Week of June 10th): Create A Social Media Calendar with Engaging Content

  • Session Focus: Dive into strategies for developing compelling content that resonates with your audience and boosts engagement organically.
  • Task: Plan and schedule a week’s worth of content using learned techniques.

Week 3 (Week of June 17th): Integrating Organic and Paid Ad Strategies

  • Session Focus: Master the art of balancing organic reach with targeted paid advertisements to maximize your visibility and impact.
  • Task: Create an ad campaign proposal that aligns with your firm’s marketing goals.

Week 4 (Week of June 24th): Tracking Results and Refining Strategies

  • Session Focus: Gain insights into the analytics behind social media marketing and learn how to measure and use your results to refine future campaigns.
  • Task: Analyze the performance of your posted content and prepared ad campaign from previous weeks.
     

Zoom Discussion Moderators

SIG Co-chairs

  • Erika Galarneau, Marketing and Business Development Manager, Cades Schutte LLP
  • Julie Fisher, Marketing Director, Kantor & Kantor, LLP

 Additional Moderators Coming Soon!