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Game Changers: Well-Executed Internal Communications Drive Cohesion and Efficiency
Attorney at Law

Integrating Lateral Attorneys: It's All in the Planning & Execution
Attorney at Law

Leading During Times of Change
JD Supra

Get Used to Those Zoom Invites: Law Firm Marketers Say Tech Is Here to Stay
LegalTech News

With In-Person Meet-Ups Scarce, This Firm Turned to Video Intros

Goodbye 'Marketing and Business Development'! Hello 'Strategic Growth'
The American Lawyer

Creating a Cultural Commitment to Drive D&I Programs Forward

Leading During Times of Change
Attorney at Law Magazine

Creating a Data Culture in Your Department

Even During a Pandemic, Law Firm Marketing Requires More Than a Virtual Handshake

New Law Firm Strategies for Growth Amid COVID-19 and After 
JD Supra

New Law Firm Strategies for Growth Amid COVID-19 and After                                                          

How Are Law Firms Shifting Business Development Goals and Tactics?
Attorney at Work

Helping Members Manage Stress in a Crisis
Associations Now

What's in a Name? Niche Practices Benefit Most From Nontraditional Law Firm Brands 
Texas Lawyer 

Building bridges with U.S. colleagues through commonalities, collaboration
The Lawyer's Daily 

COVID-19 Pivot Point: Top Law Firm CMOs Give Communication Tips
Bloomberg Law

How Will Your Marketing Evolve After COVID-19?
Attorney at Work 

Client Experience: The Link Between Counsel and Business Advisor
Attorney at Law Magazine 

The Law Firm CMO Perspective on COVID-19 & Beyond
Attorney at Law Magazine 

Support for New ABA Model Rules 7.1-7.3 Can Spur Success
Attorney at Law Magazine 

New ABA Rules: Adopting Them Essential in Wisconsin
Wisconsin Law Journal

Why the .Law Domain May Become a Necessity for Firms 

How Business Professionals Worked Their Way Into Client-Facing Roles
American Lawyer

Millennial Clients Are Forcing Attorneys to Rethink Their Marketing Approach

New Executive Director Danielle Holland on the Future of LMA 
Attorney at Law 

Under New Leadership, Legal Marketing Association Eyes International Expansion

Leaders in Legal Business

LMA has written a chapter in the new Leaders in Legal Business book. This e-book, is published by Association of International Law Firm Networks (AILFN), and covers 35 subjects on the inter-workings of the business of law, each segmented into a specific chapter authored by leading voices associated with that subject. This is the second edition of Leaders in Legal Business and the first to include a chapter on legal marketing. Seven LMA members collaborated on the chapter titled “The Strategic Legal Marketer”.  The chapter helps showcase the evolving role of the legal marketer and is structured around the BOK domains. It also cites statistics from our joint LMA/Bloomberg Law research study. role for law firms.

Access the entire book

Go right to LMA’s chapter


Read our Strategies+ blog post


2018 LMA Annual Conference GC Panel in Law360


Contributions to Monthly Column on

A new, monthly column in The American Lawyer that will focus on legal marketing and how lawyers and marketers can better work together.


Focusing on Client Retention May Mean Restructuring the Firm

Law firms should double down on their existing clients by focusing on client satisfaction and retention rates rather than billable hours and origination credits.

By Kathryn B. Whitaker | April 04, 2018 at 12:57 PM



In Age of Differentiation, How Marketing Teams Can Increase Market Share

Law firm marketing departments can help drive a firm's vision in an era where distinction is key, but partners have to be willing to hear their honest assessments. Here are three key tips for leveraging your marketing teams in 2018.

By Jennifer Johnson | January 02, 2018 at 10:35 AM | Originally published on The American Lawyer