Communications, Media/Public Relations, Message and Strategy Planning, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, Conference Recording Bundle, 2019, LMA International | Communications
2019 Annual Pre-Conference: Breakthroughs in Public Relations, Content and Communications
2019 Annual Pre-Conference: Breakthroughs in Public Relations, Content and Communications
Communications are central to legal marketing and provide marketers with powerful ways to enhance the visibility of their firms, lawyers and brand through a variety of mediums — new and old. This interactive program will explore the critical components of implementing a successful communications strategy using the latest public relations, content marketing and technology tools.
Sessions Include:
- Storytelling for Business – Harnessing the Power of Story
- Digital and Content Optimization: The Power of Data-Driven Storytelling
- Using Data to Fine-Tune Your Firm’s Content Investment and Business Development Initiatives
- How to Craft a Campaign-Driven Marketing Strategy for Your Firm
- The Pressure's On: What PR Professionals Can Do to Help the Media in Journalism's New World Order
- Target Practice - Preparing Law Firms for a Crisis
- Choosing a PR Partner
Member Price: $199
Prospective Member Price: $299