COVID's Impact on the Strategic Use of Marketing Technology in Law Firms

Date: November 30, 2021
Time: 12:00 pm CT
Sponsored by: Marketing Technology SIG
Domain: Technology Management
BoK Competencies: Website Management, Analytics and SEO, Communications Software and Platforms, Customer Relationship Management (CRM)

While marketing technology (MarTech) has been around for a while, firms and individuals enhanced their successful use of MarTech platforms this past year and a half, and continue to do so. MarTech has improved law firms’ ability to stay engaged with their clients and develop new business. These platforms also improve how marketing departments and firms operate internally to more efficiently perform our jobs and serve clients.

Learning Outcomes:

  • Discover how chief marketers are looking at the role that marketing technology will have in a post-pandemic world.
  • Apply marketing technology trends to your firm’s strategy and business development goals.
  • Discuss ways to enhance adoption of marketing technology.

Nathan Darling, Chief Business Development & Marketing Officer, Beveridge & Diamond
Heather Reid, Chief Business Development and Marketing Officer, Miles & Stockbridge
Kimberly Rennick, Chief Marketing and Business Development Officer for the Americas, Allen & Overy

Members: Complimentary
Prospective Members: $59

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