2017 State of Digital and Content Marketing

2017 State of Digital and Content Marketing

Sponsored by: CMO SIG and the Social & Digital Media SIG 
Domain: Business of Law and Communications
Competency: Market & Business Intelligence and Interactive & Digital Marketing 

Building on Greentarget’s inaugural study in 2010, Founding Partner John Corey and Greentarget’s Director of Research & Market Intelligence, Kevin Iredell, will present the latest insights on how corporate general counsel are engaging in social media and law firm-generated content, while also explaining how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.

Learning Outcomes:

  • Identify how in-house counsel are using social media and consuming content.
  • Discuss what content in-house counsel value most.
  • Illustrate how law firms are managing their content creation and distribution.

John Corey, President and Founding Partner, Greentarget
Kevin Iredell, Director of Market Intelligence & Research, Greentarget

Price: Complimentary for Members 

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