Sponsored by: CMO SIG and the Social & Digital Media SIG
Domain: Business of Law and Communications
Competency: Market & Business Intelligence and Interactive & Digital Marketing
Building on Greentarget’s inaugural study in 2010, Founding Partner John Corey and Greentarget’s Director of Research & Market Intelligence, Kevin Iredell, will present the latest insights on how corporate general counsel are engaging in social media and law firm-generated content, while also explaining how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.
- Identify how in-house counsel are using social media and consuming content.
- Discuss what content in-house counsel value most.
- Illustrate how law firms are managing their content creation and distribution.
John Corey, President and Founding Partner, Greentarget
Kevin Iredell, Director of Market Intelligence & Research, Greentarget
Price: Complimentary for Members