Canada: Marketing Campaigns - Using a Sector Focus & Client Personas to Fuel Your Content Strategy

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Wednesday, September 28, 2022 | 12:00 pm - 1:00 pm MST

During this roundtable discussion, we will explore how marketing and business development teams can work together to develop a strategy tailored to a specific market sector. Our panelists will discuss how to shift the approach from “random acts of marketing” to an organized, thoughtful, multi-disciplinary approach to client engagement through strategic sector review, client profile/persona development, and substantive programming through multiple channels.

  • Robyn Bews, Chief Business Development Officer, BD&P


  • A Zoom link will be emailed the day before the event.


  • LMA Members: Complimentary!
  • Prospective LMA Members: $35

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