Canada: Marketing Campaigns - Using a Sector Focus & Client Personas to Fuel Your Content Strategy

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Wednesday, September 28, 2022 | 12:00 pm - 1:00 pm MST


During this roundtable discussion, we will explore how marketing and business development teams can work together to develop a strategy tailored to a specific market sector. Our panelists will discuss how to shift the approach from “random acts of marketing” to an organized, thoughtful, multi-disciplinary approach to client engagement through strategic sector review, client profile/persona development, and substantive programming through multiple channels.

MODERATOR
  • Robyn Bews, Chief Business Development Officer, BD&P
SPEAKER

DETAILS:

  • A Zoom link will be emailed the day before the event.

COST:

  • LMA Members: Complimentary!
  • Prospective LMA Members: $35

IMPORTANT! Click all the way through the registration process. 

Please make sure you toggle your country to Canada for registration in the top menu bar. 

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For questions or concerns about your event registration, please contact lmacanada@legalmarketing.org.


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