Turning Social & Digital Media Disruption into Opportunity: A Roundtable for Legal Marketers

Date: February 27, 2025
Time: Noon CT
Sponsored by: Social & Digital Media SIG
Domain: Communications
BoK Competency: Message and Strategy Planning

Are TikTok’s turbulence and the fact-check crackdowns from Meta and Google disrupting your law firm’s digital strategy—or unlocking new opportunities? Join the Social & Digital Media SIG for an engaging virtual roundtable tailored for legal marketers navigating the fast-changing digital landscape. Facilitated by expert marketers from a service provider, a corporate law firm, and a plaintiff-side firm, this interactive session explores the challenges and opportunities posed by social media platform volatility, evolving fact-checking policies, and their impact on law firm marketing. Share your insights, ask pressing questions, and collaborate with peers to uncover actionable solutions that turn disruption into growth. Be part of the conversation shaping the future of legal marketing in the digital age!

Learning Outcomes:

• Understand current social and digital media trends' impact on your firm.
• Identify multi-platform marketing approaches to address the above.
• Develop data-driven, authoritative content strategies that are nimble for a shifting landscape.

Facilitators:
Kate Gold, Senior Brand Manager, Lowenstein Sandler
Julie Fisher, CEO, Fisher Marketing Services
Q Miceli, the Director of Marketing Communications, Clarkson Law Firm, P.C.