Technology Management, Data and Analytics, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Business to Consumer Practices SIG, Merchandise, LMA International, Virtual Event, 2019, LMA International | Technology Management

Google Analytics 101: A Basic Overview of Google Analytics for Plaintiff Firm Marketers

Google Analytics 101: A Basic Overview of Google Analytics for Plaintiff Firm Marketers

Sponsored by: Plaintiff Firm SIG 
Domain: Technology Management 
BoK Competency: Analytics and SEO 

This webinar will go over fundamentals of Google analytics including metrics and where to find them and how to utilize some of the top-level data to make informed marketing decisions. This webinar is intended for beginners with limited use or knowledge of the Google Analytics interface who are looking to do more hands on data analysis than relying on their SEO vendors to analyze and contextualize the data.

Learning Outcomes:
    • Google Analytics Fundamentals
    • Identify important metrics
    • Analyze top-level data and how to set up dashboards and reports

        Presenters:
        Danelsy Medrano,  Director of Marketing, Feldman Shepherd
        Kamila Philip, President, Law Firm Marketing Canada

        Price: Complimentary for Members

        Tags: Merchandise