Business of Law, Business Structures and Trends, Marketing Management and Leadership, Firm Organizational Structure and Dynamics, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, LMA-Driven Initiatives, Diversity, Equity & Inclusion, Shared Interest Group, Diversity, Equity & Inclusion SIG, Merchandise, 2019, LMA International | Business of Law, LMA International | Marketing Management & Leadership
Diversity from the Client Perspective: Smart Strategies to Winning Business
Diversity from the Client Perspective: Smart Strategies to Winning Business
Domains: Business of Law, Marketing Management and Leadership
Join a discussion on diversity from the client perspective. You will examine how to support client demands for Diversity and Inclusion (D&I) through strategic programs and partnerships and targeted marketing and business development efforts. The session will cover client surveys and reports, using data to drive D&I decisions and efforts, D&I-focused marketing and business development strategies, partnering with clients on D&I initiatives, and inclusive leadership and cultures.
Topics include:
- The role clients play in D&I efforts
- How D&I intersects with marketing and business development (e.g., RFPs, pitches, brochures, websites)
- How to use data to support, drive and enhance your D&I efforts
- The difference between having diversity and being inclusive
- The traits and characteristics of an inclusive leader
Presenter(s):
Lia Dorsey, US Diversity and Inclusion Director, Dentons US LLP
Barbara Miller, Vice President and Associate General Counsel,
Candace Rodriguez, Associate General Counsel, The Home Depot
Member Price: $59
Prospective Member Price: $79