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Rankings, Awards and Honors: Is the juice worth the squeeze?
Rankings, Awards and Honors: Is the juice worth the squeeze?
Sponsored by: PR & Communications SIG & Solo/Small Team SIG
Domains: Marketing Management and Leadership & Communications
BoK Competencies: Marketing Planning & Reputation Management
Porzio, Bromberg & Newman P.C. Chief Marketing Officer Amanda Loesch went viral with her 2020 article “Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?” which called into question the value of rankings, awards and honors during a pandemic. Her featured catch phrase “Is the juice worth the squeeze?” resonated with legal marketers around the country.
Now, one year later, join your LMA colleagues to hear from Loesch on where we are with these recognitions and accolades in 2021, which rankings matter and the inside story on any pushback she may have received from the industry. The PR & Communications SIG and Solo/Small Team SIG are partnering to bring you this riveting hour of roundtable conversation on September 22 at Noon EST. Bring your questions for our featured guest Amanda Loesch, along with PR & Communications SIG co-chairs Bethany Chieffallo and Heather McMichael, and Solo/Small Team SIG co-chairs Sheenika Gandhi and Heather McCullough.
Learning Outcomes:
- Discuss the rankings and awards process and best practices
- Identify which rankings/awards really matter
- Learn an approach for conversations about your firms' rankings/awards program
Presenter:
Amanda Loesch, Chief Marketing Officer, Porzio, Bromberg & Newman P.C.
Price: Complimentary for Members