Business of Law, Business Structures and Trends, Lawyer Talent Recruitment, Compensation, Professional Development and Retention, Marketing Management and Leadership, Change Management, Content Level, Advanced, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, CMO/Senior Marketer SIG, Merchandise, LMA International, Virtual Event, 2020, LMA International | Business of Law, LMA International | Marketing Management & Leadership
Learning to Swim in the Deep End: How to Help Lawyers Who Have Been Treading Water & Holding Their Breath?
Learning to Swim in the Deep End: How to Help Lawyers Who Have Been Treading Water & Holding Their Breath?
Sponsored by: CMO SIG
Domains: Business of Law & Marketing Management and Leadership
BoK Competencies: Business Structure and Trends, Attorney Talent Recruitment, Compensation, Professional Development and Retention & Change Management
During this webinar, we will be discussing the new reality for your clients and your law firm. Our speakers will address the value of referral networks and share new business development strategies and approaches to build a rapport with prospects and existing clients. We will share how CMOs can advise firm leadership on refreshing their strategic plans to align with their clients' post-pandemic needs. We’ll be able to diver deeper into:
- What’s After the “Check-In”
- Value of Referral Networks
- The CMO as Change Management Officer
Learning Outcomes:
- Identify techniques to create and foster client referrals.
- Learn from In-house counsel how to turn client listening programs into opportunities for adjusting relationships
- Pulling together all the marketing and business development tools to provide a more distinctive service that will attract attention and help land clients
Presenters:
Yolanda Cartusciello, Partner, PP&C Solutions Delivered
Eric Hartline, Second VP and Counsel - Legal Operations and Strategy, Guardian Life
Michelle Murray, Senior Consultant, PP&C Solutions Delivered
Price: Complimentary for Members