Marketing Management and Leadership, Firm Organizational Structure and Dynamics, Management of Individual Personnel, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, LMA-Driven Initiatives, Diversity, Equity & Inclusion, Shared Interest Group, Diversity, Equity & Inclusion SIG, Merchandise, LMA International, Virtual Event, 2022, LMA International | Marketing Management & Leadership
Elevating Diversity: How Diverse Marketers Become CMOs
Elevating Diversity: How Diverse Marketers Become CMOs
Sponsored by: DEI SIG
Domain: Marketing Management and Leadership
BoK Competencies: Management of Individual Personnel & Firm Organizational Structure and Dynamics
This panel will feature two diverse CMOS, a diverse CMO-turned-consultant, and a diverse senior marketing manager who aims to become a CMO. Discussion will include how each of them have risen (and are intentionally rising) through the ranks, what they look for in their teams, and what it means to be one of few diverse professionals in the top job in our profession. We will also talk about retention of diverse talent in the industry, at every level, to ensure there will be greater diversity at the top.
Learning Outcomes:
- Discuss barriers to diversity in legal marketing
- Identify opportunities for diverse legal marketers at every level.
- Understand strategies that have helped diverse marketers rise to the top.
Presenters:
Koree Khongphand-Buckman, Chief Marketing and Business Development Officer, Foley & Lardner
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges
Lee Watts, Founder & CEO, ashby & co consulting
Keith Wewe, Vice President – Strategy + Solutions, Content Pilot (Moderator)
Price:
Members: Complimentary
Prospective Members: $79