The Path to Peak Personalization

Sponsored by: RDA
Domain: Technology Management, Communications
BoK Competencies: Website Development and Management and Social Media & Engagement 

According to Law Technology Today, 42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client.

The last great experience your client or prospect had is now what they want and demand from you. Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for law firms of all sizes. The bar is constantly rising in relation to what your clients expect from you.

Understanding the value of personalization is a great place to start the journey towards delivering highly consistent and memorable experiences. In this webinar, you will learn how a leading law firm started its personalization journey and was able to strengthen the marketing team’s ability to deliver highly relevant and personal experiences.

• Align personalization goals to your firm’s business objectives
• Learn best practices on how to score digital engagement
• Identify locations on your website that are good candidates for personalization 
• Understand basic personalization rules
• Leverage engagement data to understand your customer's behavior and segments 

Presenters:
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Jaina Baumgartner, Personalization MVP, RDA
Chad Solomonson, VP of Marketing & Alliances, RDA

Price: Complimentary for Members