Communications, Message and Strategy Planning, Technology Management, Communications Software and Platforms, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Marketing Technology SIG, Business to Consumer Practices SIG, Merchandise, Virtual Event, 2020, LMA International | Communications, LMA International | Technology Management
The Evolution of Electronic Signatures and Their Importance to Business Development
The Evolution of Electronic Signatures and Their Importance to Business Development
Sponsored by: Marketing Technology SIG and Plaintiff Firm SIG
Domains: Communications & Technology Management
BoK Competencies: Message and Strategy Planning & Communications Software and Platforms
The use of electronic signatures dates back to 1867 by US courts which recognized the validity of a signature transmitted via telegraph. Large corporate firms were among the first early adopters, as digital signatures were an efficient tool to execute contracts cross border. COVID-19 has now forced most firms to collect signatures electronically.
For plaintiff firms, the use of electronic signatures is not only a time saver but also a competitive advantage.
Learning Outcomes:
- Understand how electronic signatures work
- Learn how e-signatures are used as a competitive marketing tool in plaintiff firms
- Explore the downsides of traditional e-signature technology and how wet signatures protect your firm’s bottom line.
Presenters:
Delisi Friday, Director of Marketing and Business Development, Cowen | Rodriguez | Peacock
Eric R Strong, President & Co-Founder, 4 Cast Services Inc.
Price:
Members: Complimentary
Prospective Members: $79