Communications, Message and Strategy Planning, Marketing Management and Leadership, Marketing Planning, Content Level, Essential, Content Type, Webinar Recording, Firm Size, Small Firm, Medium Firm, Large Firm, Shared Interest Group, Business to Consumer Practices SIG, Merchandise, LMA International, Virtual Event, 2019, LMA International | Communications, LMA International | Marketing Management & Leadership
Creating Content Strategy Beyond Blogs
Creating Content Strategy Beyond Blogs
Sponsored by: Plaintiff Firm SIG
Domains: Communications & Marketing Management and Leadership
BoK Competencies: Message and Strategy Planning & Marketing Planning
How are you using content to build your audience and gain business for your firm? One agency expert and two seasoned in-house marketers will discuss how content marketing has evolved from blog articles to more robust forms of content delivered to their audience across a variety of channels. Learn how to create a comprehensive content strategy and measure your results!
Learning Outcomes:
- Discuss how blogging has evolved within a firm’s content strategy
- Learn how to set and measure goals for creating content that brings clients to your firm
- Learn ways to repurpose content
- Discuss how video can fit into your content strategy
Presenters:
Mark Homer, CEO, GNGF
Chelsie Coker King, Marketing Director, Farris, Riley & Pitt, LLP
Sarah Ryan, Director of Marketing & Business Development, Stark & Stark
Price: Complimentary for Members