Business of Law, Business Structures and Trends, Communications, Message and Strategy Planning, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Competitive/Market Intelligence SIG, Merchandise, LMA International, Virtual Event, 2020, LMA International | Business of Law, LMA International | Communications
Conversational AI - Acing Legal Marketing
Conversational AI - Acing Legal Marketing
Sponsored by: Meera.ai
Domains: Business of Law & Communications
BoK Competencies: Business Structure and Trends & Message and Strategy Planning
The pandemic has had far-reaching ramifications across industries. With the demand for legal assistance on the rise amidst the pandemic, lawyers have no option but to leverage digital channels to reach out to their audiences and be discovered. This is a great opportunity for law firms and lawyers to pivot their marketing strategies and adapt themselves to the changing legal marketing landscape. In this webinar, we will help the legal marketing community gain a better understanding of the changing client preferences and behaviors. The webinar will also introduce the legal marketing industry to the conversational AI and how it can be used to enhance ROI on digital marketing efforts.
Learning Outcomes:
- Develop a deeper understanding of client preferences and behaviors
- Identify the cost-intensive nature and shortcomings of the current lead generation and nurturing processes
- Learn about conversational AI and how it can be leveraged to significantly reduce client acquisition costs
Presenter:
Vivek Zaveri, CEO, Meera.ai
Price: Complimentary for Members