Business Development, Competitive Intelligence, Communications, Advertising and Promotion, Digital Marketing, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, 2022, LMA International | Communications, LMA International | Business Development
State of the Legal Market & Trends in Legal Advertising: The ALM Viewpoint
State of the Legal Market & Trends in Legal Advertising: The ALM Viewpoint
Domain: Communications, Business of Law
Get an inside look at ALMs unique perspective on the legal market. Using ALMs proprietary research and data on the Am Law 200, we will discuss the legal market as it is today, areas where we see growth and the marketing capabilities that are driving that growth including use cases that show how AI powers account based marketing and content marketing programs.
Learning Outcomes:- Define the state of the legal market based on ALM’s proprietary data.
- Examine growth areas in the legal industry.
- Examine and dive deeper into the marketing capabilities that are currently driving growth.
Keith Edwards, VP & Legal Markets Leader, ALM
Joann Kropp, VP of Products, ALM
Price:
Member Price: $59
Prospective Member Price: $79