Technology Management, Data and Analytics, Content Level, Advanced, Firm Size, All Sizes, Midwest Event, West Event, Event, 2024, Upcoming Webinar| Technology Management
LMA Beyond Borders: Data Analytics for Law Firm Marketing: Measuring Success and Making Informed Decisions
LMA Beyond Borders: Data Analytics for Law Firm Marketing: Measuring Success and Making Informed Decisions
Data Analytics for Law Firm Marketing: Measuring Success and Making Informed Decisions
Presented by the Midwest and West Regions
Wednesday, June 26 | 12:00 p.m. - 1:00 p.m. CT
LMA Body of Knowledge Domain: Technology Management
Competency: Data and Analytics
Learning Outcomes:
- Strategies for Data-Driven Decision Making: Gain insights into how internal data can be leveraged for optimizing strategic decisions within law firms.
- Enhancing Professional Visibility Through Digital Media: Explore effective methods for using long-form content and digital media to increase visibility and influence targeted professional audiences.
- Advanced Marketing Integration for Firm Growth: Learn to integrate marketing, business development, and client engagement strategies to drive awareness, engagement, and retention in professional services.
Speakers:
Alyson Fieldman (moderator) is a seasoned marketing professional with over 20 years in professional services marketing. She currently works at Rockit Results as an independent consultant with high-growth professional services firms to achieve their strategic, marketing, business development, and client/employee experience goals. Alyson thrives on facilitating collaborative, cross-functional strategy sessions that result in actionable marketing plans, crafting impactful client experience programs, and building and leading high-performance teams.
Most recently, Alyson served as Chief Marketing Officer for Marcum LLP, a top-15 accounting and business advisory firm, where she worked closely with firm leadership to set the marketing strategy to build awareness, drive client value, and support firm growth. Previously, Alyson served as Managing Director of Client Services at One North Interactive, Portfolio Manager of Interactive Marketing at Hubbard One (A Thomson Reuters business), Account Manager at Greenfield/Belser, and Marketing Director for a small labor and employment law firm. Alyson’s clients have included some of the world’s largest and most reputable law firms, accounting firms, and consulting businesses – including Reed Smith, Skadden, Jones Day, Minter Ellison, CliftonLarsonAllen, and Navigant.
Jason Kennedy has worked at the intersection of marketing technology over the last decade plus, processes and data within professional services. He has lead technology implementations, data strategy initiatives, and data visualization projects. Jason is currently the Intelligence Solutions Manager for Holland & Knight, and has an MBA and Masters Degree in Marketing Analytics.
Cost:
Members: Complimentary
Prospective Members: $59
For questions or concerns about your event registration, please contact education@legalmarketing.org