How Did They Do It? Subscription-based Offerings and Productization in Legal: A New Revenue Source and Sales Tool

Eversheds Sutherland, Jackson Lewis, and many others in the legal space are successfully leveraging client-facing on-demand learning to forge deeper relationships, meet previously unmet client needs, and differentiate themselves in the marketplace. These firms have generated a recurring revenue stream via a subscription-based model and have positioned themselves to realize scalable growth.

In this session, we’ll take a closer look at one of the hottest trends to emerge recently: using a subscription-based model to generate new revenue streams, serve as a differentiator in the marketplace and support business development.

We’ll talk with Anusia Gillespie, former Director of Innovation at Eversheds and current VP at UnitedLex, about her experience creating these on-demand offerings and the many lessons learned along the way. This compelling discussion will be led by Steve Gluckman, CEO of SkillBurst Interactive, who has partnered with and supported multiple global law firms and others to plan and implement these modern-day digital product offerings.

The session will outline the opportunity that this kind of initiative presents, explore a variety of successful client implementations, and examine best practices for planning, creating, and delivering these products.