Communications, Message and Strategy Planning, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, 2024, Educational Event, LMA International | Communications
Building Better Bios: What Actually Matters to In-House Counsel and Clients
Building Better Bios: What Actually Matters to In-House Counsel and Clients
Domain: Communications
There’s so much pressure on legal marketers and BD professionals to show ROI amongst shrinking budgets and market uncertainty. With a large percentage of web traffic coming in through attorney Bio pages, they are an incredible area for investment and innovation. In this session, we’ll look at Bio pages as an important step in the business development journey. In-house counsel will join us to reveal the real ways they use bios and provide insights on making yours better. We’ll look at bios, in- and out-of-category, that break the mold and all walk away with ideas for your own firm.
There’s so much pressure on legal marketers and BD professionals to show ROI amongst shrinking budgets and market uncertainty. With a large percentage of web traffic coming in through attorney Bio pages, they are an incredible area for investment and innovation. In this session, we’ll look at Bio pages as an important step in the business development journey. In-house counsel will join us to reveal the real ways they use bios and provide insights on making yours better. We’ll look at bios, in- and out-of-category, that break the mold and all walk away with ideas for your own firm.
Learning Outcomes:
- Define the real business challenge we are trying to solve with attorney Bio pages
- Identify disconnects between what attorneys want and what potential clients want from attorney bios
- Collect in- and out-of- category examples to share and present at your firm
David Weinberger, Founder, One Story Branding
Karla Pinckes, Outside General Counsel for Tech Startups , Rose Bowlus Law
Angela Quinn, Chief Client, Officer Husch Blackwell
Price:
Member Price: $79
Prospective Member Price: $99